KURA for brands

What KURA is

KURA is an independent curated directory of design shops. We choose shops we think are good and we put them in one place, so people looking for design find them.

We hold no stock. We handle no orders. We answer no customer emails. When someone wants to buy, they land on your own shop and check out there. KURA sends the visit and nothing else.

What it costs

Nothing. There is no listing fee, no subscription and no revenue share on a free listing.

What we publish about you

Your shop name, your products, your images, where you are based and a short line we write ourselves. Everything links back to your shop.

We do not claim to represent you. Being on KURA does not make you a partner of ours, and we never say it does.

Until a shop tells us it wants to be here, we ask Google not to index its products, so nothing on KURA competes with your own pages in search.

If you are already listed

We built the first version of KURA from shops we admired, using product data those shops publish openly. We did not ask first. That was the wrong way round and we are fixing it by writing to every shop on the list.

If you want to stay, tell us and we will treat it as a yes. If you want out, say so and you are gone the same day. If you say nothing, you stay listed as you are, and you can remove yourself at any moment.

Every shop listed before 16 September 2026 keeps its full listing free, permanently. That does not change if we ever charge anyone else.

If you want more later

We are planning a paid tier for brands who want more than a listing: a customised brand page, placement in our collections and editorial, a dashboard with your traffic and the orders we sent you.

It will work through a Shopify app you install yourself. Installing it is how you agree to it. Nothing about your shop changes unless you install it, and uninstalling ends it.

When it exists, the fee is a commission on orders we send you, and only those:

• 10 percent of the first €1,000 of an order
• 5 percent of anything above €1,000
• A 30 day window, last click. If KURA did not send the visit, there is no fee
• Billed monthly, nothing owed below €25

A €300 order pays €30. A €2,400 order pays €170. We never touch your money. You keep your checkout, your customers and your data.

The app is not built yet and we are not taking any commission today.

Remove your shop

One form, no account, no explanation needed. Remove my store.

Who is behind this

KURA is run by Santiago Lobo van Wersch at Displace Agency in Madrid. If you would rather talk to a person, write to hello@displace.agency.